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Saturday, October 13, 2012

Wonder Woman does it. So should you.

Some women are superheroes.

You know who I'm talking about. Maybe you are who I'm talking about.

Either way, you know her - the woman who gets up before the sun every morning, and spends her days running meetings, running a business, running after a two-year-old. By night, she throws a dinner party, a fundraiser, a tea party for her little girl. She cooks, she cleans, she wipe away tears and sniffles and spilled drinks. Her calendar is filled from end to end, but she always has time for friends, for family, for last-minute deadlines. And on top of it all, she looks like she stepped from the pages of Vogue: fierce, fashion-forward, and just plain FABULOUS - every single day.

Every superhero has a weakness, though, and for many women, breast cancer is the kryptonite to their superhuman powers. Each year, thousands of women, each of them extraordinary in their own right, are stopped by the cruel reality of this disease.

That's why this breast cancer awareness campaign is so captivating:





Produced by an ad agency in Mozambique for the organizationAssociaĆ§Ć£o da Luta Contra o Cancer (Association for the Fight Against Cancer), each ad's text reads:
When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.
The message is clear: if Catwoman, She-Hulk, Storm, and Wonder Woman are vulnerable to breast cancer, so are you. And if they can take a few minutes from fighting their nemesis each month to do a breast examination, so can you.

Self-examinations are key to early detection, and the earlier you can begin fighting breast cancer, the better your chances are for survival.

The National Breast Cancer Foundation, Inc. provides a great how-to guide for a thorough self-examination. If you've never done it, start now. Put it in your calendar for every month, and don't miss a single date.

Trust us, this appointment is more important than anything at the salon. It's more important even than that big meeting with your boss (and you can tell her we said so). This is your life we're talking about, and we want to see you live a long, happy, healthy one.

After all, nobody likes to see a superhero lose. So fight, even before the battle begins.

Luxe Luv,

XOXO

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